Ken Danieli
Ken Danieli is an experienced branding & strategy consultant. Clients include: PepsiCo, Microsoft, Motorola, Vans, startups, and more. Kellogg MBA.
Ken Danieli has significant management and consulting experience in strategy, branding, advertising, new product development, turnaround, repositioning, due diligence, retail, promotions, corporate responsibility & cause-related marketing, and project management
Consumer Goods, Energy, Gas & Convenience Retailing, Technology, Biotech, Healthcare Technology & Services, and Internet industries.
All projects and clients obtained through repeat engagements and personal referrals from satisfied clients.
Twelve+ years Strategy & Brand Consulting , Twelve+ years PepsiCo Headquarters Marketing, Total 25+ years PepsiCo marketing experience
Conceived & created "Pepsi Stuff"
Launched the first Energy Drink by a major US company
Significant strategic marketing experience in Gas/Convenience channel with many top retail chains.
MBA, Kellogg, Northwestern University.
BS, summa cum laude, School of Management, Boston University.
Based in Cornwall, Vermont, Westchester, New York, & Northern New Jersey
Ken Danieli's Background
Ken Danieli's Experience
Consultant at Danieli Consulting, LLC
January 1998 - Present
Branding & Strategy Consultant at PepsiCo
January 1998 - Present | Purchase NY, Chicago, Bradenton
Pepsi International, Pepsi North America, Tropicana, Frito-Lay, PepsiCo
Brand Strategy Consultant at Pepsi
January 1998 - Present
Marketing at PepsiCo
January 1986 - January 1998
Finance & Technology Manager at Joseph A. Wetzel Associates
January 1983 - January 1985
Ken Danieli's Education
Kellogg School of Management, Northwestern University
1985 – 1986
MBA
Concentration: Marketing, Finance, Strategy
Activities: Dean's List, Honor Society, Special K Review
The Boston Computer Society
Concentration: Member of BCS in early 1980s
Boston University
1979 – 1983
Bachelor of Science, summa cum laude
Concentration: Finance, Management, Marketing
Activities: President of Honor Society,
Dean's List every semester,
Early graduation,
Top 1% of class
Harvard University
1981 – 1982
Master of Mixology
Concentration: Bartending
Activities: Graduated from Harvard University's famous Bartending School while I was an undergrad.
Monmouth Regional High School
Middlebury College
Concentration: Community Member
Westchester Community College
Concentration: Life in the Universe
Ken Danieli's Interests & Activities
Cooking, travel, dogs, science, social media, tech.
Social Networks