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Ken Danieli

Ken Danieli is an experienced branding & strategy consultant. Clients include: PepsiCo, Microsoft, Motorola, Vans, startups, and more. Kellogg MBA.


Ken Danieli has significant management and consulting experience in strategy, branding, advertising, new product development, turnaround, repositioning, due diligence, retail, promotions, corporate responsibility & cause-related marketing, and project management Consumer Goods, Energy, Gas & Convenience Retailing, Technology, Biotech, Healthcare Technology & Services, and Internet industries. All projects and clients obtained through repeat engagements and personal referrals from satisfied clients.   Twelve+ years Strategy & Brand Consulting , Twelve+ years PepsiCo Headquarters Marketing, Total 25+ years PepsiCo marketing experience Conceived & created "Pepsi Stuff" Launched the first Energy Drink by a major US company Significant strategic marketing experience in Gas/Convenience channel with many top retail chains. MBA, Kellogg, Northwestern University. BS, summa cum laude, School of Management, Boston University. Based in Cornwall, Vermont, Westchester, New York, & Northern New Jersey

Ken Danieli's Background

Ken Danieli's Experience

Consultant at Danieli Consulting, LLC

January 1998 - Present

Branding & Strategy Consultant at PepsiCo

January 1998 - Present | Purchase NY, Chicago, Bradenton

Pepsi International, Pepsi North America, Tropicana, Frito-Lay, PepsiCo

Brand Strategy Consultant at Pepsi

January 1998 - Present

Marketing at PepsiCo

January 1986 - January 1998

Finance & Technology Manager at Joseph A. Wetzel Associates

January 1983 - January 1985

Ken Danieli's Education

Kellogg School of Management, Northwestern University

1985 – 1986

MBA

Concentration: Marketing, Finance, Strategy

Activities: Dean's List, Honor Society, Special K Review


The Boston Computer Society

Concentration: Member of BCS in early 1980s


Boston University

1979 – 1983

Bachelor of Science, summa cum laude

Concentration: Finance, Management, Marketing

Activities: President of Honor Society, Dean's List every semester, Early graduation, Top 1% of class


Harvard University

1981 – 1982

Master of Mixology

Concentration: Bartending

Activities: Graduated from Harvard University's famous Bartending School while I was an undergrad.


Monmouth Regional High School


Middlebury College

Concentration: Community Member


Westchester Community College

Concentration: Life in the Universe


Ken Danieli's Interests & Activities

Cooking, travel, dogs, science, social media, tech.

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